Conceived in 2011, one year after the creation of Zipper Galeria, the Zip'Up program is an experimental project aimed at receiving new artists, emerging names not yet represented by galleries in São Paulo.

The objective is to maintain openness to various investigations and approaches, as well as to allow the exchange of experience between artists, independent curators and the public, giving visibility to talents in imminence or maturity.

In a permanent process, Zipper receives, selects, guides and hosts exhibition projects, which over the past six years total more than forty exhibitions and about 60 artists and 20 curators who occupied the gallery's upper room.